STRATEGIC CONTENT DESIGN
If you do not know where you are going, another flashlight is not going to help you!
What does that mean?
MORE website content is NOT necessarily better: you need a plan.
Why? Because if you can effectively manage 3 simple strategic concepts, Google will reward you with thousands of dollars in free marketing…
EDITING & AUDIENCE IDENTIFICATION
What you write is important.
But how you write it means absolutely everything. …Why? Because online content must do THIS to be effective.
You have a logo. That is a good step.
But a logo is NOT your brand.
So what is a brand anyway?